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Since 2005, VEJA's designers, Sébastien Kopp and François-Ghislain Morillion, have been making sneakers differently infusing each stage of production with a positive impact. The idea behind a pair of VEJA: standing up with one foot in design and the other in social responsibility. 

"We decided to make sneakers, because this product is a symbol for our generation and our era. It's also a product that crystallizes the major issues of globalization through its production, dissemination, and usage."