WOMEN FOUNDED + LED. Co-founders, Cristina Palomo Nelson and Megan Papay met while designing at another accessories company, instantly clicking over their shared love of design. Traveling across Italy, visiting Europe’s finest factories and tanneries, the pair dreamed up FRĒDA over many bottles of wine and the founding idea of combining Megan’s background in styling and Cristina’s shoemaking lineage to create a brand that struck the perfect balance between design and function.