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“Founder, Alyssa Wasko, began making scarves in 2009 to cope with the death of her father Donald. Her friends began asking for them, and soon enough her fellow peers were selling the scarves on campuses across the country. DONNI scarves are made in Los Angeles by women who are like family to the brand. DONNI is a collection of everyday essentials, each with endless ways to wear. Soft fabrics and clever construction allow for unlimited versatility and ease. In Donald's name, the brand seeks to create scarves with soul: this begins by supporting the women who produce them, and concludes with a donation to a different charity every season. Look good. Feel good. Do good.”